MEET THE founders

Luella's academic background in PR & Journalism has shaped her multifaceted skill set, seamlessly integrating education with hands-on experiences. Her keen understanding of communication and media nuances enhances her ability to curate bespoke experiences for clients, setting her apart as a dynamic force in the industry.

With an innate creative flair, Luella brings a unique perspective to her role, consistently delivering exceptional service to clients. As a co-founder of WhiteMist, Luella continues to redefine industry standards, solidifying her position as a luminary in the luxury concierge landscape. Her influential network and commitment to excellence position her for continued success in the sector.

With a rich background in the events industry, particularly catering to UHNW clients, Luella has cultivated an extensive and influential network. Her prior roles as a Concierge Manager and VIP Manager provided her with invaluable insights, leading to the inception of WhiteMist. Notably, Luella set a record for the highest number of concierge enquiries in a month, coupled with the fastest response rate, at the Uk's leading restaurant & venue guide company, showcasing her commitment to excellence in the luxury concierge landscape.

Furthermore, Luella's strategic prowess extends beyond her achievements in the concierge realm. During her tenure, she effectively managed the highest-value concierge enquiries recorded in a single month, setting another remarkable record in her career. This accomplishment highlights her exceptional organisational and problem-solving skills, emphasising her ability to handle transactions of significant value with finesse.

Amelia, having served on the membership team at one of Chelsea's most renowned members' clubs, brings a wealth of professional expertise to the luxury concierge landscape. During her tenure, she adeptly cultivated relationships with  UHNW individuals, solidifying a substantial network within the exclusive enclave of Chelsea. This experience was a pivotal element in her decision to carve a niche aligned with her skills and connections.

With an illustrious career spanning over six years, encompassing marketing, events, and influential roles within the influencer/television domain, Amelia sought to leverage her multifaceted expertise in an industry close to her heart. Armed with a studying in Marketing and Communications from The American International University of Richmond, Amelia ventured into the world of "Made in Chelsea," a prestigious television show synonymous with the opulence of London's upscale Chelsea district.

This immersive experience not only added depth to her professional journey but also provided a unique perspective into the discerning expectations of a clientele accustomed to luxury living. Amelia's extensive network and her background in the luxury lifestyle industry, complemented by her hands-on involvement in a high-profile TV show, distinctly position her as an exemplary professional for the luxury concierge lifestyle industry. Her adept navigation of industry nuances and unparalleled understanding of client expectations make her exceptionally well-suited to orchestrate bespoke experiences that define the pinnacle of luxury.